Five designers who show that maximalism is back in fashion
From millennial pink bathrooms to totems in clashing multi-colours, maximalist design is on the rise, says Claire Bingham, author of More is More. Here she picks out five contemporary designers piling on the pattern.
Spanning the worlds of interiors, furniture, fashion, and graphics, the book More is More: Memphis, Maximalism, and New Wave Design, explores how the maximalist aesthetic continues to shape the current creative scene.
"The book is a celebration of design that feels happy," said Bingham. "This is design that goes beyond the comfort zone. It makes you smile."
The recent resurgence of maximalism started with the craze for millennial pink, a baby pink shade that dominated at Milan design week in 2017, and has developed to embrace a full brightly coloured palette. "The sweet-shop colours, terrazzo floors, and curved cartoon shapes have been given a black outline and made graphic," said Bingham.
Bingham charts the history of maximalism back to the rule-breaking Memphis Group ? the postmodern 1980s Italian design and architecture founded by Ettore Sottsass.
But she demonstrates that the maximalist aesthetic and "high-low combination of materials and styles" has been embraced by many contemporary creatives.
"Hello-there hues, vive la différence mindset, and flamboyant creativity ? all hopefully, in the teeth of good taste," she said. "It's more than a style, it's an attitude."
Claire Bingham's book More is ...
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