Promotion: Italian furniture brand Flexform has created the Somewhere magazine, which highlights its sofas and armchairs, for "homes that make people feel welcome".
Named Somewhere, the magazine was created to emphasise how Flexform's furniture is "able to express your personality. Where you feel at home," the brand said.
The Somewhere collection is intended to "convey all the values the company stands for"
While the products in the collection are already available to buy, the Somewhere launch aims to present them in a context that shows how the furniture works in dialogue with other pieces in the room.
"'Somewhere' is not to be understood as a new range, but more as a new way to represent the company?s lifestyle translated into idealised settings conceived to convey all the values the company stands for and to show how every single design at Flexform entertains a meaningful dialogue with the other objects in the same room," said Flexform. It can be combined in different ways to suit its surroundings
A sectional sofa, the Perry sofa, takes centre stage in the magazine. The modular sofa can be arranged in different ways to create new forms of seating, and also features a cowhide-clad container that can replace traditional handrests.
This can be used as a compartment to store magazines and books.
Somewhere also includes the Earl cabinets, a family of containers with minimalist lines that were designed to be used as storage room divider...