F?me Scent Lounge, Toronto Commercial Interior, Canadian Retail Architecture, Images
F?me Scent Lounge in Toronto
2 Feb 2021
F?me Scent Lounge
Design: dkstudio architects inc
Location: Toronto, Ontario, Canada

The F?me Scent Lounge is a first of its kind boutique that reinvents the perfume shopping experience.

The Lounge was about creating a completely fresh and dynamic experience that attracted millennials, stimulated all the senses, offered a digital and interactive experience, raising the boutique lounge to a level of art.

The design reveals an exploration of the fractal movement of mists of perfume. The ribbon canopy twists & spirals as it rises from the floor and swirls high above, around the perimeter of the lounge.
The fragrance counter had to play as well. No longer a square place to feature product and spray clients, it became a curving, dynamic place of journey and discovery where clients would, through digital engagement with the interactive screens intuitively discover what perfume they are most passionate about.

A series of 10? tall black digital towers create a virtual backdrop to the lounge. The towers stand deliberately separate from each other. Each tower digitally represents its own unique brand allowing for either a single brand experience, or a full digital concert of images and videos celebrating a specific brand and perfume, be it Gucci Bloom, Miu Miu, or Marc Jacob?s latest fragrance masterpieces.

This tied in well with the ephemerality ...