Form Hotel founder Tarek Daouk explains how the new boutique hotel in Dubai allows guests to customise their stay, in this movie Dezeen filmed for AHEAD.
Form Hotel Dubai, which opened last year, is a new 136-room, four-star hotel located in the United Arab Emirates city's Al Jadaf neighbourhood.
The hotel won the Urban Hotel category at the AHEAD MEA 2018 hospitality awards in Dubai last month, and was also named New Concept of the Year
Form Hotel won the Urban Hotel and New Concept of the Year categories at the AHEAD MEA 2018 awardsUnlike many luxury hotels in the region, Form Hotel offers a relatively stripped-back experience as standard. But guests are able to customise their stay at the hotel by adding on different services, amenities and experiences when booking through the hotel's website. Add-ons include familiar hotel items such as premium shaving kits and sets of toiletries, but also more unusual options such as a private butler, or even sky-diving experiences.
"Form Hotel is a bespoke hospitality experience, essentially introducing a retail model into the hotel space," said Form Hotel founder and CEO Daouk in the interview, which Dezeen filmed in Dubai for AHEAD Awards.
"We really allow the customer to curate their experience and that really helps further enhance their stay with us."
The hotel allows guests to customise their experience through add-ons purchased during the booking processParis-based studio Architecture-Studio designed th...