Swedish design studio Form Us With Love has unveiled Forgo, a mix-it-yourself cosmetics brand that minimises carbon emissions and avoids plastic packaging.
The brand's first product, a concentrated powder that is mixed with tap water to make soap, was launched at Stockholm Design Week.
A single paper sachet contains 12 grams of powder and creates 250 millilitres of hand soap.

This drastically cuts down the amount of plastic needed to package and saves the emissions produced by shipping larger, heavier containers.
The product is the first release from a dedicated, newly-launched brand called Forgo. It comes with a simple glass bottle alongside the re-fill sachets.

"The personal care industry is extremely wasteful," said Allon Libermann, design manager at Form Us With Love, and co-founder of Forgo. "We asked ourselves: is it really that hard to make something better" And the answer to that was: not really."

Drawing on the expertise of a lab specialised in natural cosmetics, the team realised that the six core ingredients that make up the product are already readily available in concentrated powder form.
So far, cosmetics companies have simply been mixing them with their different liquid components in-house and packaging them up for consumers.

"The ingredients are quite standard, they have been around since the 80s," Libermann told Dezeen.
"We haven't actually innovated at all. The only, deceptively simple idea we introduced is: what...