Forte Forte fashion boutique in Madrid is filled with shapely details
A pale geometric relief wall offsets brass and green-marble decor details in this Madrid boutique designed by creative duo Giada Forte and Robert Vattilana.
Madrid's Forte Forte store occupies a corner plot in Salamanca ? a glamorous district of the city known for its boulevards lined with luxury fashion boutiques and upscale restaurants.
It was designed by the brand's co-founder, Giada Forte and her partner, art director Robert Vattilana.
The pair devised opulent interiors for Forte Forte's London, Milan, Tokyo and Paris stores, but wanted the new Madrid branch to have a more restrained aesthetic that still offered moments of "poetry and feminine delicacy".
"[The store] is charged with a sensual energy polarized on the offset of masculine and feminine, curves and angles, geometry and sentiment," Forte and Vattilana explained. "There's a recognizable grammar of surfaces, treatments, colors uniting the different spaces that's born from our creative dialogue, but the narration takes on a different metric and tone."
An off-white relief wall that features a haphazard array of raised geometric shapes runs down one side of Forte Forte's ground level.
A structural column in the store has been given a similarly geometric form. It extends up through a circular opening in the ceiling that has been backlit to look as if natural light is beaming through from the outdoors.
At the centre of the store is a low-lying semicircular bench perched on a mottled...
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