Dezeen promotion: Film director Francesca Molteni has created a movie for Ceramics of Italy that spotlights the story of Italian ceramics.
Created by Molteni with architectural historian Fulvio Irace, the short film artistically celebrates the character and versatility of Italian tile. The film features three Italian buildings that each demonstrate innovative and interesting ways that the locally-produced tiles can be used.
The Ceramics of Italy film showcases the character and versatility italian ceramics
The film begins following a seagull flying over the mediterranean, before focusing on three buildings that make extensive use of ceramics ? Hotel Parco dei Principi by Gio Ponti, Dallara educational and exhibition complex by 5+1AA and the Teatro dell'Opera by ABDR. Each building's varied use of tiles demonstrates the "versatility of Italian ceramics" that have been used for hundreds of years by architects and designers to realise their individual visions.
It features three Italian ceramic tile-clad buildings from different eras
Interspersed between the architectural shots, viewers are also given glimpses of Italian countryside and mountainscapes, which Ceramics of Italy describes as "an enduring muse for Italian tile producers".
The juxtaposition of architecture and Italian landscape show that those using ceramics from the country "are taking a piece of Italy home with them".
There are also glimpses of the Italian countryside that offers i...