A brioche-bun version of Mario Bellini's 1970s Camaleonda sofa designed by Canadian artist Gab Bois has gone viral online after being shared by rapper Tommy Cash, who claimed he was in talks with IKEA about putting the high-carb couch into production.
In a post on Cash's Instagram, the seminal piece of Italian Radical design is rendered from more than 40 glistening loaves of bread, complete with a bootleg IKEA tag reading: "Do not iron. Do not dry clean. Do not eat."
"IKEA told me if we get 10,000 comments under this post they will release the Loafa," Cash wrote in a caption that has since been removed and replaced with the promise "coming to your nearest IKEA söön".
The bread-roll sofa was originally posted by Gab Bois (top image) and later added to by Tommy Cash (above) Although the project was widely reported on as a real collaboration, the Swedish furniture brand has since denied any involvement.
"No one from IKEA was in touch with Tommy Cash," the company's global press officer Diana Lavrenova told Dezeen. "We don't see the project as feasible."
Lavrenova compared the concept to a.i.r. ? the experimental blow-up sofa IKEA released in the 80s, which is known as "one of the biggest mistakes" in the company's history.
"We tried air sofas once, which turned out to be a great mistake," she said. "Bun sofas seem to fit in that same airy category."

 

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