Dezeen promotion: to mark 10 years since its launch, independent Chinese furniture brand Fnji added seven pieces to its Crest Line collection and held a theatrical show in Beijing.
Fnji's 10th-anniversary show, titled Dream Flow, was hosted in Beijing's Hey Town Art Center on 1 September 2020.
The show presented classic pieces by Fnji on a conveyor belt
The show saw Fnji present its most significant furniture designs from the past decade along a dramatic 20-metre-long conveyor belt, which aimed to show the brands highlights from the past ten years.
The show was accompanied by a soundtrack performed by cello artist Song Zhao and an accompanying dance performance. Just behind the belt were objects shrouded by blue curtains.
Fnji's founder, Gao Guqi, emerged at the climax of the show with his young daughter and mimicked the act of flying a traditional Chinese kite, which was projected on stage. The curtains at the back of the stage were then pulled away to reveal "Fnji's 2020 Crest Line new collection". At the end of the show "Fnji's 2020 Crest Line new collection" was revealed
All of Fnji's collections from the past 10 years, including Crest Line, have been designed in line with the ethos "nature bred, home nourished".
This sees the brand create furniture pieces inspired by natural objects as well as Chinese culture and traditions, using mainly natural materials like wood, leather and stone.
Where possible, the brand tries to preserve existin...