British company Garc?on Wines has come up with a new way to package wine that cuts back on the costs and carbon emissions of transport.
The company, which already manufactures flat wine bottles, has created a case that fits 10 of its products where there would be room for only four regular ones.
The 10 Flat Bottle Case is designed to hold eight bottles vertically, with two more slotting horizontally into the space around the bottlenecks.

Garc?on Wines says this virtually eliminates empty airspace, and is achievable because the company thought about shipping from the beginning of the design process, making sure that the bottles' height and width would let them fit together.
CEO and co-founder Santiago Navarro argues that current standard wine bottles are outdated, and that updating them is an environmental imperative. "Current wine transit cases used to transport six or 12 bottles of wine are inefficient and ineffective resulting in unnecessarily costly logistics, excessive packaging, wasted resources and a grotesque carbon footprint," he said.
"The problems stemming from an unsuitable primary pack ? a 19th-century wine bottle ? are amplified into secondary packaging that is equally, or arguably excessively, unsuitable."

"Excessive use of packaging at a time when we need to be more resource efficient is unsustainable. Furthermore, mitigating against climate change has become an existential necessity," Navarro continued.
Garc?on Wines created t...