American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles.
The all-caps acronym that has featured in the General Motors logo since 1938 has been lowercased, with the negative space around the 'm' suggesting the shape of an electrical plug.
Its navy backdrop has been replaced by a rounded, bright blue gradient border to evoke "the clear skies of a zero-emissions future," General Motors (GM) said.
General Motors' redesigned logo is tinted in a light blue gradient
The company owns brands including Chevrolet, GMC and Cadillac, and has committed itself to going fully electric in a bid to rival the success of electric vehicle manufacturers like Tesla, which recently made Elon Musk the richest person on Earth. "GM has the talent, technology and ambition to advance a safer world for all, help reduce emissions and accelerate toward our all-electric future," said GM's global chief marketing officer Deborah Wahl.

Although not as markedly different as some other recent rebrands, such as the revamped Burger King and controversial CIA logo, the design marks a considerable change for GM.
Up until now, the company's logo has remained largely the same since 1964, with the same thickly underlined, white letters superimposed on more or less shaded versions of a navy blue backdrop.
Paying respect to the "history and trust" inherent in this original design, the n...