Pastel-pink plaster walls surround a red quartz staircase leading into the Glossier flagship store in New York, which has opened hot on the heels of the beauty brand's new HQ in the city.
Located at 123 Lafayette Street in the city's SoHo neighbourhood, the three-storey Glossier Flagship is designed by local interiors firm Gachot Studios in collaboration with architecture practice PRO.
Glossier, founded as a direct-to-consumer beauty company by Emily Weiss in 2014, first opened up in a penthouse at the same address in 2016 so that customers could test and shop its products.

The success of this space led the brand to expand into the first two floors of the building. Additional features now on offer include catchups with Glossier's editors and the Boy Brow Room ? a space dedicated to its famed product for taming eyebrows. The 5,500-square-foot (510-square-metre) store is just a 14-minute walk from the brand's New York headquarters, recently completed by local architect Rafael de Ca?rdenas' studio Architecture at Large.
As with Ca?rdenas' design, the interior features pale pink shades and red accents that take cues from the company's rosy branding and pink bubblewrap packaging.
But the flagship design team also wanted to ensure the new space had its own quirks.

Among the key features is a pink-hued plaster wall that curves from the entrance on the ground floor to a set of red steps. Plasterwork is then shaped into a circular void over the first landing of the stairs, ...