Online beauty brand Glossier has opened a physical store in Seattle where pale-pink furniture surrounds a sculpture sprouting artificial mushrooms.
The design of the recently opened Seattle store was based on a 2019 pop-up in the city, which was situated just four blocks away.
A boulder-like sculpture sprouting mushrooms and flowers sits at the heart of the Glossier Seattle store
Located in the Capitol Hill neighbourhood and designed by Glossier's in-house team, the 6,200-square-foot (576-square-metre) retail space is four times larger than the pop-up and marks the brand's largest physical store to date.
"As a digital-first company, Glossier has had the freedom to be experimental with retail in a way that beauty companies so closely tied to brick and mortar haven't," said the brand. Minimal pale-pink counters are used for displaying products
A large sculpture at the centre of the space is designed to look like a boulder covered in moss and colourful mushrooms, influenced by the flora of the Pacific Northwest region.
This is based on a landscape installation created by designer Lily Kwong for the pop-up, which also featured plant-covered mounds and pink-purple blooms.
Beauty products are placed upon the rippled countertops
"Fungi have an astonishing ability to grow and thrive in the most unlikely places and we wanted to bring that phenomenon to life in our design concept," said the design team.
"Moss-covered rocks pierce through the store's foundatio...