Oversized signage, large props and pink hues feature in Glossier's new location in Los Angeles, designed by the beauty brand's in-house team.
L-shaped in plan, the store stretches along Melrose Avenue and West Knoll Drive in West Hollywood. It sits a few blocks from Glossier's former LA store, which was shuttered in 2020 due to coronavirus.
The new Glossier store in LA stretches along Melrose Avenue and West Knoll Drive
For the new space, the company's in-house design team turned to classic Hollywood studios for inspiration. The first reference is visible on the shop's eye-catching exterior.
"Taking up almost the entire block, the store features gigantic, billboard-like Glossier lettering on its facade ? the Glossier version of the Hollywood sign," the team said. The store interior is decorated in the brand's signature pink hues
The designers also made sure to incorporate the brand's signature pink hues.
"Pink is our brand colour, and though the shade varies per store based on what fits the space and concept best, we always include it in our palette," the team said.
The "Glossier Globe" sits below a circular aperture in the roof
The LA store contains three distinct areas, each with product displays and bespoke elements.
Upon entering, visitors encounter a large globe made of polished chrome and set atop a rounded podium. Up above is a circular opening cut into the ceiling and topped with an oculus.
Makeup testing tables can be found throughout ...