Golden Triangle antiques shop in Chang Mai is "modern retail theatre"
A complex of open-air galleries decorated like film sets designed by Techinphat Khachonphurithanakul form the new outpost of antique furniture shop The Golden Triangle in Chiang Mai.
Architect Techinphat Khachonphurithanakul designed the shop for Douglas Van Tress and Chauwarin Tuntisakm the owners of The Golden Triangle antiques shops.
The duo, who founded The Golden Triangle in Chicago in 1989, wanted to display their wares in film set-style vignettes to create an intriguing experience.
"Modern retail is theatre and we want our customers to linger and find out about what we have," Van Tress told Dezeen.
Tall arcades frame antique elements, from Indian architectural carvings to Chinese furniture, as well as artworks from Chicago. Covered walkways continue between each building and around a small garden to provide shelter from monsoon rains.
Cement-coated and exposed traditional brickwork provide the backdrop for the larger antique vignettes, such as a section of a Hindu shrine, and a Game of Thrones-themed room, inspired by the hit TV show.
"I wanted a building that was modern but also a but softer, with historical references," said Van Tress.
"The arches are inspired by Georgio de Chiciro's painting Piazza d'Italia and Southeast Asian shophouses."
Khachonphurithanakul also referenced the work of artist James Turrell, arranging the volumes so areas of daylight are cast over different objects and elements to ...
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