Google ditches signature Gmail envelope in revamped logo - architecture and design

Google ditches signature Gmail envelope in revamped logo



The envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools.
While the M remains, set on a transparent backdrop, the letter itself is chubbier with only the central two strokes rendered in red.
The design now includes all of Google's four signature colours, with blue and green used to accent the vertical stems on either side and a splash of yellow dotted in the top righthand corner.
The new logo features all four primary colours
Other tools, including Google Calendar, Meet, Drive, Docs, Sheets and Slides, have also seen their logos overhauled as part of a wider rebrand of the company's G Suite offering under the name Google Workspace. These, too, will be reduced to streamlined outlines rendered in all four primary colours, bringing them much closer to Google's other minimal, four-colour logos, from the pared-back location pin of Google Maps to the pinwheel of Photos.
According to Javier Soltero, vice president and general manager of Google Workplace, the unified identity of these different tools is emblematic of the increased synergy between the apps themselves.
The Google Calendar, Drive, Docs and Meet logos have also been overhauled
"10 years ago, when many of our products were first developed, they were created as individual apps that solved distinct challenges ? like a better email with Gmail or a new way for indi...
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