Google has opened its first physical retail space in New York's Chelsea, designed by architecture studio Reddymade to include cork furniture and recycled materials.
Welcoming its first visitors on 17 June 2021, Google Store occupies a ground-floor space in the former Port Authority Building ? a vast art deco structure that is home to the tech company's NYC headquarters.
The large windows of the first Google Store look out onto Ninth Avenue in Chelsea
Located on the corner of 15th Street and Ninth Avenue, the store's glazed facade looks onto the entrance of the popular Chelsea Market situated opposite.
Architect Suchi Reddy of Reddymade worked with Ivy Ross, VP of design, UX and research for Google Hardware, to create a retail experience based on their collaboration during Milan's Salone del Mobile in 2019. Google Store's interior features warm materials and lighting
Elements of the exhibition, A Space For Being, including the core principles of neuroaesthetics ? a branch of science that examines how visual aesthetics can impact our bodies and minds ? informed the design of the store.
Warm and tactile materials like wood panelling, and cork furniture by Daniel Michalik, were chosen to create an inviting mood in the main area. "Reddymade's design puts the visitor at ease, welcoming those seeking help alongside those pursuing their curiosity," said a statement on behalf of the studio.
Cork furniture by Daniel Michalik is dotted around the space
At the entrance, tubes...