Grand Hall for Shinsegae Daejeon Art & Science, South Korean Department Store, Commercial Building Project Design
Grand Hall for Shinsegae Daejeon Art & Science in South Korea
7 Mar 2022
Architects: Jefferey Hutchison and Associates
Location: Expo-ro, Yuseong-gu, Daejeon, South Korea

Photos: Namsun Lee
Grand Hall for Shinsegae Daejeon Art & Science, Korea
Jefferey Hutchison and Associates (JHA), the renowned New York-based fashion retail design firm, recently completed the Men’s and Women’s Luxury Fashion, Beauty, and Jewelry floors within the new Shinsegae Daejeon Art & Science department store, located in Expo-ro, Yuseong-gu, Daejeon. The newest Shinsegae Department Store becomes the largest regional landmark, and combines culture, art, and science in a futuristic shopping environment offering a variety of experiential content.
A Modern Italian Villa Reinterpreted

The 62,500 sf main floor houses premier luxury accessory brands including Fendi, Bottega Veneta, and Saint Laurent, as well as jewelry and over 40 beauty brands such as Gucci Beauty and Clé de Peau Beauté. The design vision was to create a grand hall inspired by an early modern Italian Villa in the spirit of such great Italian architects as Luigi Moretti and Carlos Scarpa.

To bring this to life, JHA reinterpreted classic design elements, such as vaulted ceilings, using bone-white plaster and custom decorative light pendants that highlight the circulation paths. The floorin...