Gucci Hub, Milan Headquarters Building, Milanese Commercial Building, Kering Spa, Photos
Gucci Hub Milan Headquarters Building
Former Caproni factory – Via Mecenate Building in North Italy – design by Piuarch, Architects
19 Nov 2017
Gucci Headquarters Building in Milan
Architects: Piuarch
Location: Milano, Italy
Gucci Hub Milan Headquarters Building
GUCCI HUB
The old Caproni factory, built in 1915 in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant – which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors – into the new Milan offices of the famous fashion brand, Gucci.

Photos: Andrea Martiradonna The premises in via Mecenate, which used to be used for de¬signing, assembling and testing aeroplanes, have now been developed into a large com¬plex holding offices, showrooms and spaces for holding fashion shows and operations con¬nected with graphics, as well as a canteen and restaurant.

The project, based on renovating this indus¬trial site, focuses on enhancing the stylistic features of the 1920s architecture.

Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have bee...