Gufram's latest collection takes its cues from the disco era
Italian brand Gufram will present a collection of discotheque-inspired carpets and furniture during this year's Milan design week.
Called Disco Gufram, the new collection features pieces by Italian studio Atelier Biagetti, Dutch designers Rotganzen, and Paris-based studio GGSV.
The collection includes upholstered seating inspired by Gufram's upholstered "disco seats" from the 1970s, a series of carpets with patterns that draw upon the geometry of dance floors, and a series of coffee tables and cabinets that feature warped disco balls.
"Back in the days, Gufram produced an entire collection of extravagant seating for what we call today 'the spaces of freedom'," said the brand in a statement, "For this new adventure it has invited three groups of creative minds to create its own surreal disco, in the heart of Milan."
Having come across a collection of seating from the late 1970s in Gufram's archive called Linea Discoteca, Atelier Biagetti was inspired to give the original designs a contemporary update. Called Betsy, Tony, Stanley, Jimmy and Charly, the five sofa's each have their own distinct personality.
"They remind us of some real and living characters with whom you can interact," said Atelier Biagetti founders Alberto Biagetti and Laura Baldassari.
"We decided to let them totally influence us, giving them a second life. Each piece is conceived as a person with a precise attitude, a sense of humour, a beauty, also some vice...
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