Haier Global Creative Research Centre | DC Alliance + Snøhetta
Designed by DC Alliance + Snøhetta, Through 29 years? entrepreneurship experiences, Haier Group already has been developed the leading brand of global ?white goods? and has become an international-renowned Chinese enterprise at the same time. In 2012, it was awarded the Top 50 among the world’s most innovative enterprises. Its development direction gradually entered the network strategy stage, and applying new ideas to lead the enterprise innovation in the Internet age has been the biggest challenge for Haier in this stage. In this context, the enterprise needs to create a cultural symbol reflecting the value of Haier, and to provide an innovative entrepreneurship platform for idea-exchange and thought- collision.
Photography: Kai Wang This project is located at No. 52 Donghai East Road, Laoshan District, Qingdao, with a gross floor area of 35,500 square meters. Its functions include a comprehensive exhibition hall, conference center, business school, cinema hall, mak-er center and expert studio and so on. Project orientation focuses on the international frontier and interactive user demands pay attention to user experience, creates a new space of internet mode, and takes this project as an opportunity to open Haier’s cultural complex product line.
The concept of ?Hill Top? is inspired by the natural landscape of Qingdao, where the most characteristic part of Lao Mountain is situated in the opposite of the blue ocean. The Hill Top proposal does not im...
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