Design studio Halleroed has used travertine podiums to display sneakers like sculptures in the Paris store of streetwear label Axel Arigato.
Located in the Marais district on Rue Vieille du Temple, the boutique stocks the brand's full range of footwear, clothing and accessories, in addition to a curated selection of design objects.
Axel Arigato's Paris store is dotted with travertine display plinths
The store occupies two rooms divided by a freestanding wall of light-yellow travertine, which references the columns and beams found in classical architecture.
Walls and floors are finished in raw concrete while overhead, a punctured grid ceiling conceals the store's lighting system.
A series of sculptural display plinths made from honed, bush-hammered or raw travertine stone help to create a "grandiose" entrance, designed to emulate the feeling of stepping into an art gallery. A freestanding travertine wall divides the space into two
"The normal model for a sneaker brand is to cover every centimetre of the back walls in products from floor to ceiling," Axel Arigato's co-founder and creative director Max Sva?rdh told Dezeen.
"We do the opposite by displaying our product on podiums in the centre of the room instead, like a piece of sculpture."
The stone was hammered, honed or left raw
Travertine was also used to form a series of shelves in the rear of the store and custom chairs in the dressing room.
According to Sva?rdh, the stone has been a key ele...