Stockholm studio Halleroed has designed fashion brand Toteme's flagship store in London, which features a sculpture by artist Carl Milles and a steel sofa by designer Marc Newson.
Halleroed designed the store, located on Mount Street in the upmarket Mayfair area, together with Toteme founders Elin Kling and Karl Lindman. The duo wanted its third flagship to feature nods to the brand's heritage.
"We like the idea of keeping certain elements that we find in our Swedish heritage," Lindman told Dezeen at the store's launch event.
"It can be by using certain vintage pieces, or like in [the brand's Mercer Street store] in New York, we had a collaboration with Svenskt Tenn," he added. "It's about lifting this notion of Scandinavian design or Swedish design." A metal sofa by Marc Newson is among the sculptural details in the store
Halleroed drew on the space itself when designing the interior, focussing on how the light falls.
"We were inspired by the space itself with beautiful original windows letting the daylight in," Halleored co-founder Ruxandra Halleroed told Dezeen.
"The upper part of the windows was partly hidden, which was a shame, so we redesigned the ceiling with a half vault towards the front to show the full height of the windows."
A piece by sculptor Carl Milles sits by the entrance
The design also references the work of Italian architect Carlo Scarpa as well as the Swedish Grace movement.
"We were also inspired b...