Danish design brand Hay has opened its first brick-and-mortar store in North America, hot on the heels of the dedicated e-commerce platform for the region it launched earlier this month.

Colourful homeware contrasts industrial details at Hay Portland, located at 825 Northwest 13th Avenue in the Oregon city's trendy Pearl District.

Founded by Rolf and Mette Hay in 2002, the brand is expanding into the the North American market with both physical and online retail.
"The opening of the Portland store represents the first step in an exciting journey for us," said Rolf Hay in a statement.

Set in an industrial-style building typical to the area, Hay Portland has a monochrome exterior of painted white brick and black-framed windows. The brand's logo adorns the brickwork in bold black lettering, and is displayed on a portion of glazing in white.
Inside the 3,400-square-feet (316-square-metre) shop, Hay aimed to create a homey atmosphere to display its array of furniture, textiles, kitchenware and home accessories.

Exposed un-painted brick walls, weathered wooden beams and columns and concrete flooring provide a contrast to the colourful products.
The open-plan space is styled with a range home-style set-ups, including areas designed to evoke a kitchen, a dining room and an office.

Partitions between these different spaces are provided by Hay's gridded New Order shelving and storage system, which the brand created with designer Stefan Diez. A variety of chairs, cups,...