Danish design brand Hay has redesigned Ikea's iconic blue and yellow bag as part of a newly announced collaboration with the Swedish furniture giant.
The updated Frakta bag design was unveiled by Hay co-founders Rolf and Mette Hay this morning during Ikea's Democratic Design Day in Sweden.
Hay has swapped the bold colours of Ikea's Frakta bag for more "long-lasting" forest green and white tones
While the original bags ? currently priced at 40 pence ? use the blue and yellow of Ikea's logo, Hay's version will be made from a white and forest green woven fabric, with forest green straps.
"We worked with colours that we feel will be long-lasting," said Mette during the unveiling.
Hay has also designed a green-coloured chair for the Swedish furniture giant The Frakta bag is among a range of other furniture and lighting products Hay has created in collaboration with Ikea. Set for release in 2017, the collection also includes a lightweight wooden table, desk lamp, bench seating and a green-coloured chair.
"In the same way as I feel with Hay, I feel that the accessories can be like the glue in this collection," Mette said. "A lot of the furniture will be grey and white and green."
Hay has designed bench seating for Ikea in a similarly neutral colour palette
Ikea's popular Frakta bags were originally designed by siblings Marianne and Knut Hagberg. They are made from synthetic material polypropylene, making them suitable for uses ranging fr...