Danish design brand Hay and Japanese sportswear brand ASICS have created a collection of suede-and-leather trainers and accessories in "soft hues" that launched during annual festival 3 Days of Design.
Hay's colourful design for ASICS is a reimagining of the brand's Skyhand OG model, which was first launched in 1994.
The trainers come in a variety of pastel hues
"ASICS proposed working on this specific model, and we immediately embraced the idea of reviving a classic design, so we were enthusiastic from the start," Hay co-founder Mette Hay told Dezeen.
"Its design is appealing to almost anyone."
They mark the first time Hay has designed trainers
To update the shoe, which launched as the annual design festival 3 Days of Design kicks off in Copenhagen, Hay gave it a new colour palette using the saturated ice cream hues that the Danish brand has become known for. The same colours were used for the matching branded Everyday Socks and a logo bag that are also included in the collection.
"Colour has always been a crucial aspect of my work, including in this collection," Hay explained.
The collection also includes socks and a logo bag
She looked to existing Hay designs for the trainer collaboration ? especially the brand's nightwear line, which launched last year.
"While developing the colour palette, we quickly decided it should reference existing Hay designs," she said.
"This led us to the Outline Pyjama Collection by Tilde ...