Designed by PT Envirotec Indonesia, HDI Hive is an iconic renovated office building located in the heart of Jakarta. The creative outcome is the result of collaboration between designer and the internationally renowned multi-leveling marketing company, HDI, focusing on “Bee” health products.
Photography: Guo Jie from Beton Brut, Singapore
Constructed on 2200 sqm land area, the existing building consists of 9 stories commercial spaces and 2½ basement floors. The challenge for this project was to find a practical solution to transform an existing building to reflect the true spirit and image of HDI.

Creating an identity for the brand has inevitably become the main focus of the design process. The initial approach was to familiarise the company?s values along with a study of the proportion, the architectural & structural integrity of the existing building. Details
Taking inspirations from bees? communal strength, a new typology based on the ?mathematics? of hexagonal shapes were developed. It led to the formulation of the architectural facade, interior, and visual communication design, translated to brand collaterals. The deconstructed hexagons further epitomize the spirit of HDI and the essence of the brand.
Photography: Guo Jie from Beton Brut, Singapore
The new integrated hexagonal components were conceived as a skin to the entire building facade with highlights of brand colors ?grey, white, and red?. A combination of perforated aluminum panels and profile...