Hedi Slimane has developed a new visual identity for the stores of fashion label Celine, redesigning its New York, Paris, Tokyo and LA locations with steel, marble, and mirrored interiors.
Celine retail spaces will now boast "expansive sculptural interiors" designed by the brand's creative director Hedi Slimane, marking a departure from the typically pared-back aesthetic of the brand's stores.
The Celine store on Madison Avenue, New York was the first to be redesigned
The change comes as part of an ongoing rebrand being carried out Slimane, following his controversial decision to drop the accent from the label's logo.
All of the new stores will be decked out with natural stone surfaces, reflective fixtures and site-specific artworks. A sculpture by James Balmforth features in the Madison Avenue store
In the Celine branch on New York's Madison Avenue, which was the first store to undergo an overhaul, grey basalt has been applied to the floors. Chunky structural columns that seem to burst through the ceiling have then been clad with panels of veiny black marble, reclaimed oakwood, and gold-hued brass.
Polished stainless steel has been used to craft horizontal shelves that line the peripheral walls and low-lying plinths, which have been fitted with LEDs so as to appear to hover above the ground.

Pieces can also be displayed inside glass boxes or hung from one of the rectangular black frames that are suspended above.
At the centre of the space sits a sculpture by Br...