Celine creative director Hedi Slimane has opened a flagship store in London for the French fashion house, which balances historic Edwardian features and a gallery-style aesthetic.
Located within a Grade II-listed Edwardian building on New Bond Street ? a luxury shopping destination in the city's West End ? the new flagship store has a floor area of 466 square metres dedicated to men's and women's accessories, ready-to-wear and fragrance collections.
The Celine store is located within a Grade II-listed Edwardian building on New Bond Street
The ground floor houses women's ready-to-wear, accessories, fragrances and homeware collections, and is enswathed in metres of marble and stone.
"The ground floor is devoted to women and articulated around the idea of French elegance and vintage sensibilities," said the team at Celine. It was designed by creative director Hedi Slimane
Folding mirrored screens, glass display cases and vintage furniture are organised throughout the store in a highly symmetrical arrangement.
Cabinetry and shelving rigidly line the walls along its length, mirroring the classical symmetry of the original Edwardian arches, columns and mouldings.
The store highlights the original Edwardian features
Art pieces by Leilah Babirye and Nika Neelova are suspended from the ceiling, placed between mirrored screens and positioned at the feet of cabinetry. These artworks gently break the store's rule of symmetry while adding natural and earthy hues, textures and ...