HOLLYWOOD Competition, arch out loud design contest Los Angeles, Sign, Architect
HOLLYWOOD arch out loud competition
LA Design Contest by Last House on Mulholland and AOL – Iconic Sign, California, USA
6 Jan 2017
HOLLYWOOD – arch out loud competition
HOLLYWOOD – arch out loud competition
INTRODUCTION
Is the home a place for both work and play" A place for entertainment" A destination for travel" A

place for family, friends and beyond to gather" Does a home shield you from the elements or bring you

closer to them" Who does the home serve" A single individual or large family" Who does it serve today

and in the future"

Arch Out Loud is partnering with Last House on Mulholland to host the HOLLYWOOD design
competition. The competition asks participants to design a house of the future which demonstrates

the use of innovative technology, integrative environmental strategies, and capitalizes on the iconic

prominence of its site beneath the famed Hollywood sign. The competition serves as a design

charette generating ideas about the potential for what the site could become and how it can inspire

the future of residential design.
The Hollywood sign itself has long served as a symbol of the neighborhood?s dominance over the

motion picture industry and as a beacon for its aspiring talent. When it was erected in 1923, however,

the Hollywood sign (then, Hollywoodland) was meant to serve as a real estate advertisement and...