Houdini Sportswear Shop, Retail Interior Norway, Norwegian Architecture Photos, Architect
Houdini Sportswear Shop in Oslo
Retail Interior, Norway ? design by Snohetta, architects
16 Dec 2016
Faust Store in Oslo
Location: Hegdehaugsveien 34, Oslo, Norway
Design: Snøhetta, architects
Snøhetta designs Houdini Sportswear?s first brand retail hub in Oslo

The Swedish outdoor company Houdini opened its first store in Oslo last week. Located in one of Oslo?s most bustling and fastest growing retail areas, the recently opened signature store marks the launch of a new retail brand concept for Houdini. This new environment has been conceptualized, designed and developed in close collaboration with the interdisciplinary team at Snøhetta, resulting in a retail space known as the Houdini hub.
?With more than ten year?s presence in the Norwegian market, opening the first signature hub in Oslo was a natural choice and we wanted to make sure it will be an including experience for our users. We?ve always admired Snøhetta?s work and only an architect with a shared passion for innovation could help us create such an overhaul of the consumer experience?, says Josef Nyström from Houdini Sportswear in Norway.

The design of the Houdini hub in Oslo takes its inspiration from nature ? an approach that lies in the DNA of all what Houdini offers and strives to be. The physical space is shaped utilizing the geometric form and patterns of the hexagon. The interior is characterized by li...