?If only we could educate the client about the true value of architecture,” goes the wistful narrative, “then they would have greater appreciation for architects and what they do.” It is clear to many members of the profession that this painfully slow enlightenment process needs to be accelerated. What if architects used an evidence-based approach to design a better way to transform their client?s thinking" What if these initiatives made use of research on experiential learning" What if more clients engaged in interactive experiences that generate exceptional value"      
The shift to transformational experiences   
Transformational client-architect experiences are based upon mutually beneficial exchanges of knowledge and aha?s that occur before, during, and after the project. In contrast to fee-driven transactions, these two-way engagements bring out the best in both entities. They are built on empathy and the trusting relationships that develop when the architect and client think through possibilities and constraints together. ?I love my clients,? says Gregory Henriquez, Architect AIBC, FRAIC, managing partner of Henriquez Partners Architects and a leader among a new generation of ethical, activist architects. ?We decline one or two project requests a week because we choose our clients. Rather than being reactive, we decided to take control of our careers and surround ourselves with people who have a reciprocal relationship with us....