Landmark buildings never fail to impact their home cities, regardless of the intentions of their architects and developers. For that reason, a landmark building should always use the same visual language as the neighborhood in which it’s established ? even though that language might take on a slightly different accent.
When it comes to the visual language that the new Norra Tornen brings to Stockholm, it looks the city may need a little help in the way of translation.

When all is said and done, Norra Tornen is as much of a social media landmark as it is an investment for wealthy Swedes. The problem with buildings that grab your attention online is that they do not always translate well within their geographic context. In cities where too many of these buildings are erected, their impact becomes the equivalent of a a noisy out-of-control party with distinct conversations happening all throughout. The Innovationen Tower will just have to talk to itself until Helix arrives.
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