Human Horizons, Shanghai Electric Car Showroom, Huangpu District Commercial Interior, Chinese Architecture Photos
Human Horizons Showroom in the Huangpu District
19 Feb 2022
Architecture: GRAFT
Location: Huangpu District, Shanghai, Jiangsu, People’s Republic of China

Photos by GRAFT
Human Horizons Showroom, Shanghai
In 2020, GRAFT was commissioned by the Chinese company Human Horizons to design the retail identity of their electric car brand HiPhi. The architecture reflects HiPhi’s core brand values, which revolve around the dualities of East and West, future and present, and art and technology. The result is a unique and striking retail experience, ready for the future of mobility.

In every showroom, these contrasts are represented by two distinct zones. The first zone ? ?Solid Earth? ? is a bright, raw concrete landscape from which various human-focused touchpoints are carved out, like excavating hollows out of a monolithic rock. The second ? ?Cosmic Infinity? ? represents the unknown, mysterious depths of outer space.
Dark, crystalline glass facades and media-enhanced dark surfaces create a seamless backdrop for the cars. Between the two is ?the Horizon?, a sharp ribbon of light that slices through the showroom, guiding visitors towards the main entrance and the products. The customer journey follows specific themes that vary based on the showroom?s location.

In the first location, the Clubhouse in Shanghai, GRAFT created a narrative around discovery, ...