American music producer Pharrell Williams has founded Humanrace, a universal skincare range that comes in reusable packaging made from recycled plastic from landfills.
Humanrace comprises three products designed to be used in succession as a simple skincare routine.
Its Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidifying Cream come in matching bright green plastic containers made from 50 per cent recycled plastic.
Pharrell Williams has founded skincare brand Humanrace
One, two or three white dots on the green packaging provide a quick visual reference for the order in which the facial routine should be performed.
To make the products more accessible, the permanent containers also have the product names written on them in braille, the tactile writing system for blind and partially-sighted people. These green containers are designed to be a one-time purchase, after which refills are available in paper cartons. The refill containers, which are styled to look like prescription bottles, are printed with vegetable dyes and a water-based coating to make them easy to recycle afterwards.
Rice Powder Cleanser is the first step in the routine
The recovered material used for the green containers is termed post-consumer waste plastic, and is recovered from landfill sites close to the Humanrace manufacturing plant.

Discarded plastic is cleaned and sterilised before being sorted and crushed into flakes. The flakes are washed and dried before being sorted again and blended for m...