Dezeen promotion: Hyundai's first hydrogen-powered SUV – featured in the brand campaign Because of You – is a "sublimely futuristic" vehicle that purifies air rather than pollutes it.
The NEXO model is powered by a Hydrogen Fuel Cell – a technology developed by Hyundai that generates electricity from a mix of oxygen and compressed hydrogen.
Hydrogen cells only emit water and heat, therefore acting as a clean energy source, and are also much quicker to refuel than electric charging. The car manufacturer estimates that just five minutes is enough to refill, much like a petrol car, and can be used for up 600 kilometres before another recharge is needed.
The Hydrogen Fuel Cell is among a number of environmentally friendly aspects included in NEXO, which underpinned the advertising campaign Because of You. Environmentally friendly aspects underpinned the advertising campaign for NEXO, called Because of YouThis campaign was developed by Creative Works – the Seoul-based design studio set up by Hyundai in 2015, with the goal to transform the automotive company into a design-led lifestyle brand.
The NEXO's other environmentally friendly features, as detailed in the video, are durable high-performance air purifier filters that work to remove 99.9 per cent of micro-pollutants from the air surrounding the vehicle.
Other features are remote parking and alerts for drivers when other vehicles enter blind spots. There are als...