Hyundai Motorstudio, Goyang Showroom Interior, Architecture Images, Korean Design
Hyundai Motorstudio
Car Culture Experience Park in Korea – design by ATELIER BRÃœCKNER, Architects
Apr 11, 2017
Car Culture Experience Park
Architects: ATELIER BRÃœCKNER
Location: Goyang, Korea
Shinsegae Tower Building is an American Architecture Awards Winner in 2017

The Hyundai Motorstudio Goyang has opened its doors. It is the largest centre of automotive culture in Korea, a brand world used by car maker Hyundai to present itself to a broad public. Up to 2,000 visitors per day are expected at the favourable location between the airport and Seoul city centre. The spacious, light-filled building comes from the Viennese architects Delugan Meissl, the exhibition having been designed by ATELIER BRÃœCKNER, Stuttgart.
The route through the exhibition passes through 4,000 square metres spread out over three floors. Prologue and epilogue are in the prestigious reception hall, which features a huge media facade lending dynamism to the exhibited vehicles of the Hyundai corporation: the latest cars and selected vehicles of the World Rallye Championship (WRC), in which Hyundai has been involved for many years.

In between, visitors to the exhibition undergo a fascinating journey of discovery, finding out about the raw material steel, the production and research as well as how the vehicles are ‘born’ in the design department. In the ‘Plant’ section, they can see how the ...