I started my fashion brand to do architecture says Virgil Abloh
Fashion designer Virgil Abloh doesn't "believe in disciplines" and instead thinks architecture should be used to explore many things. In this interview, he explains how his architectural training helped create his brand Off-White.
Abloh told Dezeen that after receiving a master's degree in architecture from the Illinois Institute of Technology, he chose to build a fashion brand rather than take the traditional architectural route to continue his career.
"I don't believe in disciplines," Abloh told Dezeen. "We can use our architecture brain and do many things, not just what we're supposed to do."
"I started a career to make a brand to do architecture rather than just work at SOM, or wherever I would have naturally gone starting my architecture career," he added. "I made a brand to sort of investigate architecture in a way." AMO and OMA "leaping point for my fashion career"
Abloh, who established Off-White in Milan in 2012, spoke to Dezeen earlier this year ahead of the opening of the brand's flagship store in Miami's Design District.
To design the store, Off-White collaborated with AMO, the research arm of firm OMA founded by Dutch architect Rem Koolhaas. Abloh said the firms' practice underpins the concept of new architectural thinking among the next generation of architects.
"The contemporary research of AMO and OMA has been the leaping point for my fashion career," he said. "Most specifically AMO ...
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