Reykjavík design studio At10 has created a bioplastic meat packaging made out of the skin of the animal itself to reduce waste surrounding meat consumption.
Called Bioplastic Skin, the packaging for hot dogs and ham slices is transparent and has a similar texture to plastic.
It is made by boiling animal skins in water, a process that releases collagen and gelatin to create a gel-like substance that "can be moulded into any shape desired" before hardening.
Presented at Design March, which took place in Reykjavík between 28 and 31 March, the project urges consumers to "rethink" their relationship to meat by incorporating the entire animal in the consumption process, not just the edible parts.

"Eating meat is a huge responsibility. We have become so detached from the life behind the product that is offered to us in stores, cut in perfect proportions and wrapped in plastic," said the studio. "Animal hides are often considered to be a byproduct in the meat industry and if we make the choice to consume meat, it is our responsibility to utilise the whole animal, and do it with as little pollution to our planet as possible," explained the studio.
The biodegradable packaging also poses an alternative to single-use, plastic wrapping, which has a damaging effect on the environment.
"Every day big quantities of plastic packaging are thrown away that eventually end up in a landfill or in the ocean," said At10.
As well as providing an...