Promotion: design school Istituto Europeo di Design is running a master's course in retail design at its Florence campus, aiming to equip students with the skills to create brand-recognisable shop interiors.
Starting in November, the Master in Future Store Design at Istituto Europeo di Design (IED) Firenze will be taught in English and available to prospective students with design backgrounds. The course aims to prepare creative students for careers in the changing landscape of retail.
IED is running a master's course in store design
Over nine months, Portuguese artist Joana Vasconcelos will mentor students to help them design interiors that create connections between brands and customers.
Students will explore and analyse spaces for events, trade shows, temporary exhibitions, pop-up shops and flagship stores, aiming to learn how to create a strong and captivating brand identity. The course will take place at IED Florence campus
"In a dynamic landscape characterised by swift changes, the course aims to provide the knowledge and skills necessary for a successful design of retail spaces, recognising the significant transformation occurring in this post-pandemic world," said IED.
"The evolving relationship between the physical and digital realms is becoming increasingly integral to our lifestyle," it continued. "The physical store now serves as the focal point for a hybrid experience, seamlessly integrating online and offline through omnichannel serv...