IEW.H Flagship Store, Shanghai Retail Interior, Chinese Architecture Photos
IEW.H Flagship Store in Shanghai
23 May 2021
IEW.H Shanghai Flagship Store
Architects: Kokaistudios
Location: Shanghai, China
IEW.H Shanghai Flagship: An Antigravity Journey in Space and Time

Incorporating a futuristic theme with objects that seemingly defy gravity, as well as a playful approach to volume and shape, IEW.H?s flagship store makes for an attention-grabbing addition to one of Shanghai?s primary shopping streets. Through contrasting materials and a cool, modern palette the shop delivers a unique shopping experience that has been designed for maximum impact.

Challenged with creating an out-of-this-world retail space in the heart of Shanghai, Kokaistudios transformed fashion label IEW.H?s futuristic brand concept into playful design elements for its 259 sqm flagship store. A striking frontage incorporating unexpected materials draws shoppers into a space that takes inspiration from planetary rings. Despite striking an unmistakably architectural tone, the store has been designed for flexibility, and can be readily adapted for future brand partnerships, pop-ups and events.
A newcomer to China?s vibrant apparel scene, the label?s acronym stands for ?Infinite Explorer with Hypersense.? Taking this as a starting point, Kokaistudios established broad themes of antigravity, memory and fluidity for the multidimensional brand?s statement interiors. Because the fashion label will present twice-...