IKEA and Hay reveal full collaborative Ypperlig collection
IKEA and Hay have released a set of images that show the full range of furniture and homeware products from their collaboration.
The Ypperlig collection, which was first announced during IKEA's Democratic Design Day event in Sweden last year, will be released in October 2017.
The collaboration has seen Hay work alongside the Swedish furniture giant work to come up with pieces that "challenge people's perception of IKEA quality and design".
"We learned a lot of things from this collaboration that we can apply to our own company: the simplicity in the IKEA supply chain, and making something that's complex more simple and therefore better and less expensive," said Rolf Hay, who founded the brand alongside wife Mette in 2002.
"We also learned a lot about creating the best tools and strong solutions, and dealing with flat-pack challenges."
The collection of more than 30 pieces ranges from pieces of furniture to small accessories including vases, candle holders and blankets.
Key pieces in the collection include Hay's take on a Scandinavian plank table, and a sofa inspired by a vintage 1950s piece but made from a single moulded piece of foam.
It also includes Hay's redesign of IKEA's iconic blue and yellow Frakta bag, made from a white and forest-green woven fabric, with forest-green straps.
"It's one of the most known and used IKEA products, but one that no one appreciates as a design object," said Mette Hay.
"We kept its meas...
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