Swedish furniture brand IKEA has partnered with rehoming centre Woodgreen Pets Charity to launch its first product range for pets, which includes rattan beds and patterned soft toys.
Comprising 29 pieces, the Utsådd collection is based on the "four most common activities that cats and dogs do in the home ? eating, sleeping, playing and hiding", said IKEA.
IKEA has launched its first-ever pet range
"Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home," said IKEA commercial manager Michaela Quinlan.
The Utsådd collection also aims to support the charity's mission to provide safe shelter for the animals, following a 62 per cent increase in abandoned pets at the Woodgreen Pets Charity's rehoming centre in 2023. The collection comprises 29 pieces
"We hope this partnership not only raises awareness of adoptions but also provides solutions and inspiration of how to create a comfortable living space for furry companions," added Quinlan.
As part of the launch, IKEA is showcasing the products in two catalogues, named the "Cat-alaogue" and "Dog-alogue". Among them are cat and dog beds, scratching posts, blankets, pet bowls and toys, each photographed with animals from the rehoming centre.

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Among the products fe...