IKEA has revealed some of the products set to feature in its long-awaited furniture collection by fashion designer Virgil Abloh, including slogan-covered rugs and a cabinet for storing and displaying sneakers.
Abloh, founder of fashion brand Off-White, and Henrik Most, a creative leader at IKEA Range and Supply, unveiled a selection of prototypes in a live-stream broadcast from New York yesterday at 5.30pm EST (9.30pm GMT).
The range, which was revealed to be named Markerad, is aimed at students and young people moving into their first homes.
Virgil Abloh and IKEA's Henrik Most unveiled a selection of prototypes in a live-stream broadcast
Comprising a mix of furniture and home accessories, many of the designs in the collection appear similar to traditional IKEA pieces. But Abloh has added subtle adjustments that he likens to pop art ? a movement that thrives on irony. "The essence of the project is not just us designing something cool for cool's sake," said Abloh. "I'm trying to invest an artistic quality in things that you already have."
One of the products unveiled was Door Stop Interruption, a simple wooden chair with a bright red doorstop on one of its legs
Among these "elevated" designs is Door Stop Interruption. The product is a simple wooden chair, but it comes with a bright red doorstop that slot onto one of its legs.
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