IKEA reveals plans for car-free store wrapped in greenery
More than 100 trees will adorn the gridded facade of IKEA's city-centre Vienna Westbahnhof store, which will have no car parking spaces.
Currently under construction in the Austrian capital, the car-free IKEA store is designed by local studio Querkraft Architekten to address "radically changed customer and mobility behaviours".
IKEA Vienna Westbahnhof, which will have a grid-like form enveloped by greenery, will provide on-the-day delivery services and be easily accessible by foot or public transport.
"Consumer behaviour has been changing tremendously over the past years, and so has mobility behaviour," explained IKEA.
"More and more customers do not even think about carrying home their furniture themselves, they have things delivered home. Online ordering possibilities promote this behaviour," it said. "Around two thirds of Viennese people living in the inner city districts of Vienna do not even have a car any more. They come by public transport, walk, ride bicycles or take a scooter. IKEA Vienna Westbahnhof serves all these changed behaviours."
IKEA Vienna Westbahnhof is being built at the end of Mariahilferstrasse, a predominant shopping street in the city where OMA is also developing The Link department store and hotel.
Once complete, it will give customers the option to either take home products by foot or public transport, or have items delivered home on the same day. IKEA hopes it will be their greenest store, supporting the...
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