IKEA has announced it will work alongside fashion designer Virgil Abloh to produce a collection aimed at millennials moving into their first homes, which could also include his take on the brand's iconic blue Frakta bag.
The collaboration was announced at IKEA's Democratic Design Day in Älmhult, Sweden ? an annual event during which the company announces its new projects for the forthcoming year.
During the presentation, Abloh ? a long-time collaborator of rapper Kanye West and founder of fashion brand Off-White ? also presented his own version of the blue Frakta bag that he had made from cardboard and scribed "SCULPTURE" on the side.
"We're in a moment where IKEA is transcending, and people are bringing this do-it-yourself culture to the blue bag," he said. "What I'm most interested in is doing that process in partnership with the brand. It's allowing me to put my opinion on a classic." The humble Fratka tote recently hit headlines after luxury fashion house Balenciaga released a £1,705 version of the 40p bag. IKEA responded with a spot-the-difference guide, and a strings of hacks from baseball caps to G-string underwear soon followed.

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IKEA first approached Abloh to come up with a collection for the millennial generation that would allow them to furnish their surroundings at an affordable price.
"We've been curious about Virgil Abloh for some time," sai...