Instagram's new Manhattan offices by Gehry Partners provide ample photo opportunities
Instagram has moved into a workspace in New York City by Frank Gehry's architecture firm, where employees and visitors can make use of a soundproof media studio and snap photos with various backdrops.
Photograph courtesy of Instagram
The image-sharing company has taken over the top floors of 440 Broadway, the old Wanamaker's department store close to Manhattan's Astor Place, where its parent company Facebook also has offices.
Photograph courtesy of Instagram
The offices act as Instagram's second major hub, after its headquarters in San Francisco. The company ? launched in 2010 ? first opened a New York office with three employees in 2015, and now has 290 people working in the city, with plans for further expansion.
"When we started eight years ago, we were in a tiny little office," said Instagram co-founder Kevin Systrom during a press event at the space. "As we grew we started to realise that craft was a big part of what we did, not only building out product, but building our space and building our team." Los Angeles-based Gehry Partners was responsible for the layout and structural elements of the offices, and worked with an in-house design team on the interiors and installations.
Making use of an expansive floor plan, high ceilings and large windows, the team created a sequence of spaces around a central atrium. Several moments are unsurprisingly intended to provide photo opportunities.
At the entrance is a digital greeting wall, which presents a ro...
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