Italian football club Inter Milan has revealed a minimal logo created by graphic design studio Bureau Borsche as part of an effort to promote itself beyond sports.
Football Club Internazionale Milano, which is widely known as Inter Milan, revealed a simplified crest designed by Bureau Borsche containing an update to the original logo designed by painter Giorgio Muggiani in 1908.
The revamped badge removes the letters FC, which stand for football club, from the logo.
Top: Inter Milan has revealed a simplified logo. Above the old logo (left) includes the letters FC unlike the new logo (right)
According to the club, the simplified badge was created as part of a rebrand that aims to establish the club as a brand beyond its football-supporting base. "Inter has moved to revamp its visual identity to open up to an audience that is increasingly digital and sensitive to aesthetics, to reach global targets and different age groups, and establish itself as an icon of culture as well as sport," said the club.
"The aim is to make the Inter brand relevant and recognisable beyond its fanbase and to allow a younger and international audience to identify with the values of inclusion, style and innovation that have characterised Inter since its foundation."
The rebranding incorporates black and a new shade of blue
Designed by Muggiani, who was one of the club's founders, the original logo contained the letters FCIM in the centre of several concentric circles.
Muggiani'...