IOC reveals "vibrant" brand identity for the Olympics
The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world.
Canadian creative agency Hulse & Durrell partnered with the International Olympic Committee (IOC) to develop three custom typefaces, a series of graphics, 17 illustrations and a set of guidelines for how to incorporate the identity.
Illustrations have been added to the Olympic brand identity
"The brand is a living beast, it's not something set in stone, but really our wish was to put the athletes, the sports and the Games part of the system and we all really felt we need to be more consistent," said IOC head of brand management May Guerraoui. "The evolved brand pushes further the Olympic brand identity through a vibrant extended palette based on the Olympic colours, inspirational illustrations and tailored-made typography ? it's about leveraging on a new design system to communicate the brand values with emotion," Guerraoui told Dezeen.
It includes three new custom typefaces
While the Olympic Games began in 1896, this is the first time a global brand identity has been created. The IOC began working on the project in 2018 and some aspects of it, such as the custom-designed typefaces Olympic Headline, Olympic Sans and Olympic Serif, have been rolled out over the past four years.
The typefaces were designed by graphic designers Fabian Harb and Se...
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