Dezeen promotion: Italian ceramic tile manufacturer Iris Ceramica Group has transformed an office space in Clerkenwell, London, into its first showroom in the UK.
Iris Ceramica Group has opened the showroom to mark its surface collections being brought to the UK for the first time.

The industrial-style showroom has been designed as a flexible co-working space, which can be easily adapted to host events or conferences, with each floor boasting its own unique design.
"The space has been conceived as a meeting place, somewhere members of the public can use to work independently, to co-work or to enjoy a coffee and relax with free wifi, whilst enjoying the luxury design aspect of Iris Ceramica Group," said the company.
The brand hopes that its new space will encourage interaction between visitors where they can share information and spark inspiration and creativity.
Iris Ceramica Group consistently carries out studies and innovation activities, including research into a production method that involved applying titanium dioxide to ceramic slabs to make them anti-pollutant and anti-bacterial, which works with the help of light and water.
"This amazing technology makes it possible for indoor and outdoor spaces, and also the interior and exterior of buildings, to actively help create a better environment and improve the quality of life," added the company.
The group has also created a "Design your Slab" technology ? a digital decoration service syste...